At the heart of all successful growth strategies is the ability to create a consistent and predictable flow of qualified sales leads.
A key growth enabler is to provide service excellence to your existing clients. Happy clients will spend more with your business and refer new clients. In order to understand how well you service current clients, measurement tools must be in place.
70% of companies say it's cheaper to retain a customer than to acquire a new one .
Companies with growth aspirations must have implementable customer retention strategies as part of their operations or they will forever be replacing lost customers and compromising growth.
Attracting new customers can be a costly exercise. Creating long-term, sustainable strategies thats draws customers to your business will not only help your business grow but will also enable you to reduce customer acquisition costs.
Being able to attract new customers is a key growth enabler for most businesses.
Once you attract a new prospect towards your business, your marketing and sales teams must combine to professionally engage the potential client. Having a clearly defined strategy for this is key.
Delighting customers throughout their engagement with your business will result in future sales opportunities and referral possibilities. Your sales and service teams should combine to ensure that strategic 'delight' strategies are implemented to support business growth.
The role of marketing for growth-hungry businesses is critical. Sustainable marketing includes the ability to deliver first-class content to prospects in the right place and at the right time.
Marketing should also be fully aligned to sales for maximum impact.
Based on Google and Forrester Research's study on the Zero Moment of Truth, the average buyer is already at least 70% of their way through the purchasing process BEFORE engaging with a company or sales person.
The role of the sales person is changing. Successful sales teams are embracing technology and using it to close more deals, faster.
At the heart of every successful and sustainable business is service excellence. But this needs to be measured.
Service excellence not only drives customer retention, but impacts how much a customer spends with you. Happy customers also refer you to their network.
Customers must be at the heart of all commercial activity and are the reason that most businesses can afford to operate.
Businesses that have a customer-centric approach to marketing, lead generation, sales and service are positioned to grow better.
